Digital Reputation Management

See what the data says about your hotel, not just what's being said.

Guest reviews, competitor moves, platform performance and market developments no longer have to get lost across different screens.

RMOS Digital Reputation Management brings together all of your hotel's digital signals in one place. Instead of reading hundreds of reviews one by one, spot the changes that matter across thousands of data points.

Thousands of reviews. One insight.

Analyze reviews from Google, Booking, Tripadvisor, Check24 and other platforms with AI. Find out what guests love, what they complain about, and which topics are gaining ground, through 32 categories and sentiment and aspect analysis.

• Platform scores side by side: Each platform's score and review count in its own card; the overall score is calculated from all of them combined.
• Sentiment distribution: The share of positive, neutral and negative reviews in a single bar; the weight of negativity is visible at a glance.
• Aspect analysis across 32 categories: Food and beverage, staff, rooms, housekeeping, location, pool, and more. See what guests mention most, broken down by category.
• Daily review flow: See how many reviews came in each day and from which platform; click a day to open that day's reviews.

It's not your score that matters — it's the direction it's heading.

A hotel's score today doesn't tell the whole story on its own. Compare the last 3 years of data: which areas are improving, which are slipping? Which problem keeps recurring, and which strength is losing ground? RMOS makes sense of historical data so you can look beyond today's snapshot.

• A 3-year comparison: Each year's average score, review volume and positive-negative counts; years where the score rose, held steady or fell are flagged.
• SWOT for your hotel: Strengths, weaknesses, rising and declining areas are extracted automatically from your own reviews.
• Scores that are easy to read: For each topic, score, importance and volume are shown on a 0–100 scale; the ranking shows which topic to prioritize.
• Confidence score: Results based on few reviews are flagged with low confidence, so you know which findings are representative before you decide.

Get inside the data.

Don't settle for general reports. Break reviews down by platform, country, language, category, date and sentiment. Find out where a change is coming from and trace it to the source in a few clicks.

• Six dimensions of breakdown: Platform, country, language, category, date and sentiment filters can be combined.
• Summary and reviews stay in sync: The filter you choose updates both the summary metrics and the review list, so the numbers and the reviews always tell the same story.
• Trace the problem to its source: Reach the reviews, language or platform behind a falling score in a few clicks.
• Fresh analysis whenever you need it: When you start an analysis, sources are scanned in turn, new reviews are collected and analyzed.

See your market, not just your own hotel.

Track competitor hotels' scores, review volumes and regional performance. Compare change in your market against your own data: which competitor is rising, who's leading on which platform, and how are guest expectations shifting in your region?

• Competitors in one list: Score, location and review count for hotels in your region, in card or table view.
• You choose who to track: You define the competitor targets and the region; you pull fresh data whenever you want.
• Benchmarked against your own data: A competitor's score and review volume are read on the same scale as your own hotel's numbers.
• Sort by score and volume: Find the standout competitor quickly with district, search and sorting filters.

From reviews to market, from data to strategy.

Evaluate tourism and economy news, competitor performance and platform data together. Use AI-powered analysis to uncover the connections between them; spot opportunities, threats and areas that need action earlier.

• Industry news feed: Tourism and economy news for Turkey, Germany and Russia in one feed, filterable by country and topic.
• Updated every day: The news feed refreshes daily, so you see developments affecting your market as they happen.
• Accessible from every screen: News lives in a side panel, so you can keep an eye on market developments without leaving your analysis.
• Opportunity, threat, action: Reviews, competitors and market data are evaluated together, surfacing the areas that need action.